Chris Childs

President & CEO

Chris Childs, President and Chief Executive Officer, acquired the Company from Fred Oberlender in 2019.  Chris has been in the industry for about 30 years.  He still covers Oncor Electric Delivery and West Texas, including the Texas panhandle.  Chris holds a BSEE degree from the University of Texas at Arlington and a MS degree in Management Sciences from the University of Texas at Dallas.

Territory coverage: Oncor, West Texas including Panhandle

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Fred Oberlender

Executive Vice President

Fred Oberlender sold the company to Chris Childs in 2019 and remains as Executive Vice President.  Fred has been in the “rep business” for over 50 years.  He has a BS in EE from Oklahoma State University and is a registered Professional Engineer in Texas.  He was an engineer at Dallas Power & Light for six years before entering sales.


Jim Sanders

Sr. Territory Manager

Jim Sanders joined our sales staff in Dallas after twenty years with TXU in varying capacities.  Jim spent time in the Distribution Department, Marketing and most recently was in the Transmission Engineering Design Group.  He has a BS degree in EE from the University of Texas at Austin and is a registered Professional Engineer in Texas.  He is responsible for sales to Oncor Electric Delivery, Coserv, Brazos, several coops and the distributors that serve them.

Territory coverage: Oncor, CoServ, Denton, AEP (SWEPCO), Northeast Texas


Wayne Keating

Sr. Territory Manager

Wayne Keating has been with us since 2001.  He came to us with over 15 years experience at TXU Electric and Gas.  Wayne has a BS degree in EE from Texas A&M University and is a registered professional engineer.  His account responsibilities include Oncor, AEP Texas, several large coops and the distributors that serve them.  He is a proven sales professional ready to serve his customers.

Territory coverage: Oncor, AEP (WTU), North Texas west of DFW


A.J. Deen

Territory Manager

A.J. Deen comes to us with over 11 years of experience at Oncor Electric Delivery.  A.J. spent most of his career at Oncor in the Distribution Engineering organization with experience in various departments, including most recently as Manager of West Metro Design.  He has a Bachelor’s of Science degree in Electrical Engineering from Texas Tech University and is a registered Professional Engineer in the state of Texas.  A.J. lives in Fort Worth, Texas with his wife, Erica, and 1 year old son, Alexander.


Mark Seehafer

Sr. Territory Manager

Mark Seehafer, in our Houston office, has responsibilities that include sales to Texas-New Mexico Power, AEP Texas, CPS, Pedernales and many other coops in South Texas.  Mark is an EE from Oklahoma State University.  He worked for AEP Tulsa for eight years and later had sales experience with First Choice and Constellation.

Territory coverage: TNMP, CPS, AEP (CP&L), the Rio Grande Valley


Vernon Broussard

Sr. Territory Manager

Vernon Broussard joined Oberlender in 1999.  He has sales responsibilities at Centerpoint, Entergy, many industrial customers, consultants and the distributors that serve them.  Vernon is a graduate of the University of Houston and has spent his entire sales career in the Houston and south Texas electrical markets.

Territory coverage: Centerpoint, Petro-Chem market, and Southeast Texas


Greg Minor

Territory Manager

Greg Minor directs our sales efforts in Central Texas from his office in San Antonio.  Greg is a graduate of Southwest Texas State University. Greg came to us with 28 years of sales experience with WESCO Distribution. While with WESCO he received multiple sales award for his outstanding sales accomplishments. His wealth of knowledge in the electric utility business has prepared him to serve his customers well.

Territory coverage: Central Texas and New Mexico

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Doug Osborn

Sr. Territory Manager

Doug came to us from Cooper Power Systems and is the Sr. Territory Manager for our operation in Oklahoma and Southwest Missouri.  He began his career with Westinghouse and later moved with them to the new ABB Power T&D Company.  He has a very diverse background in marketing, outside sales and field applications.  With a BS degree in Industrial Manufacturing & Technology and an MBA degree, he is well equipped to serve the customers in the Oklahoma and Southwestern Missouri area.

Territory coverage: AEP (PSO), OG&E, Northeastern Oklahoma and Southwest Missouri


Matt Tiffee

Territory Manager

Matt Tiffee joined our company in 2016 after a successful career with OG&E.  Matt has responsibility for the western and central parts of Oklahoma including coverage to OG&E. Matt has an A.A.S. degree in Electrical Power Technology from Bismarck State College.  His background positions him well to serve our customers in the state of Oklahoma.

Territory coverage: OG&E, Oklahoma co-ops except for Northeast corner


Linda Moore

Executive Assistant & Inside Sales

Linda Moore has been with the company for 40 years.  In addition to performing the duties of Executive Assistant in our Dallas office, she assists with quotations and phone requests and handles all commission statement preparations.  She has had extensive training at many of our factories and loves to serve customers.


Aaron Berg

Inside Sales Team Lead

Aaron Berg joined us in 2007 to support our inside sales support effort. He has a marketing degree from Baylor University and has 10 years sales experience, the last of which was in commercial construction sales. His background is great for our business and he is a great addition to our team. With his sales experience and tremendous desire to please people, he is a welcome addition to our inside sales support effort.  Aaron is ready to serve you.

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Steve Oberlender

Inside Sales

Steve Oberlender joined our company in 2010 to increase the efforts of our inside sales team in Dallas.  He has a technical degree from Oklahoma State University and 12 years experience with electrical distributors in the Dallas area, most recently HD Supply.  Steve's education and experience give him a great foundation to expand our sales support to our customers served from our Dallas Office.  He is eager and willing to help.  Just give him a call or email.

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Ryan Olle

Inside Sales

Ryan is an experienced sales professional specializing in account management, technical products and services for utility, industrial and commercial customers. He is skilled in troubleshooting, relationship building, and customer service. Ryan comes with experience gained at Ranken Technical College, Hitech Automation, CG Power Systems and most recently, AVO Training Institute.  Ryan has excellent interpersonal, computer and technical skills that will serve him well on our inside sales team.


Rachel St. John-Gilbert

Office Support

Rachel joined us in 2018 and works in our Dallas office as office sales support.  She is ready and able to assist our customers and manufacturers in any way.